Freshwater Trading Company is the sole owner of information collected on freshwatertradingcompany.com. We do not distribute personal information to third parties. We request information from users to personalize their account and save the contents of your shopping cart. We also use personal information such as email address and physical address to contact customers with information regarding sales, promotions, new products etc. This is an opt-in mailing list system and a customer can un-subscribe at any time. When our registration/order form asks customers to enter sensitive information (such as credit card number), that information is encrypted and is protected with SSL.